Monday, 14 September 2015

Promoted: OPPO… anobsession with detail


Great design isn’t a happy accident: technology that makes
you smile takes an incredible amount of work.
That attention to detail – attention that romps over the line
into the realm of obsession – runs all the way through
OPPO's range. Take the R5 smartphone, for instance. Its
unique manufacturing process for its 4.85mm-thick R5
handset leaves tiny marks on the phone’s frame, so the
company hired trained craftspeople to hand-finish every
single handset. The result: a flawlessly smooth handset
with a touch of personal excellence.
Not only that, but the bespoke tools OPPO commissioned
for the R5 are replaced every hundredth handset to ensure
consistently high quality – a sign of the company’s
relentless drive for comfort and quality.

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